inDrive is diversifying its business model beyond ride-hailing by building out an advertising platform. The move reflects a broader trend among mobility companies seeking to monetize their user base through additional services.

The advertising initiative, which began in July 2025, has shown significant traction. Within months of launch, the platform has served over 2 billion ad impressions and attracted more than 2,000 paying advertisers monthly, suggesting strong advertiser interest in reaching inDrive's rider audience.