SteelSeries, known mainly for gaming headsets and peripherals, is now stepping into console and PC controllers with an unusually high price point. Rather than starting with mid-range options to build a customer base, the company has launched the Aeon Pro wireless controller at $259.99, marking an aggressive entry into a market dominated by lower-cost alternatives.

The Aeon Pro is compatible with both Xbox and PC, and started shipping today. The steep price suggests SteelSeries is positioning the controller as a premium, professional-grade option rather than a mainstream accessory.