Snapchat has introduced event-planning capabilities to its platform, positioning itself as a competitor to dedicated event apps like Partiful. The new features enable users to organize and coordinate gatherings of different kinds.

According to Snapchat, these event tools can handle everything from birthday celebrations and sporting events to study sessions and casual weekend hangouts. The integration of event planning into Snapchat's existing social messaging platform aims to keep users within the app for coordinating social activities.