MSNBC is exploring ways to build a fan community around its audience and on-air talent. The network's president Rebecca Kutler is leading efforts to engage viewers more directly, with plans that include interactive features like chatting with anchor Rachel Maddow.
Source: Wired
MSNBC is shifting its strategy to deepen connections with its audience by creating a dedicated fan community. President Rebecca Kutler is spearheading the initiative to leverage the network's existing online and television viewership.
One of the first features being rolled out will allow viewers to interact directly with Rachel Maddow through chat. The move suggests the network is exploring new ways to engage audiences beyond traditional broadcasting.
This report was prepared using information from Wired. View original listing →
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