Apple is taking an unusual approach to its iPhone 18 launch, starting with the Pro models while delaying the base iPhone 18 and introducing a foldable iPhone Duo at $1,999 in October.
Source: The Verge
Apple's release strategy for the iPhone 18 lineup is breaking from its typical pattern. The iPhone 18 Pro and Pro Max are launching first, ahead of both the standard iPhone 18 model and a new foldable device.
The foldable iPhone Duo is scheduled to arrive in October with a price tag of $1,999. Apple has not yet announced when the base iPhone 18 will become available. For now, the focus is on how the new Pro models compare to their predecessors.
This report was prepared using information from The Verge. View original listing →
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