During Naomi Osaka's match against Anastasia Zakharova at the US Open this week, a group of content creators filming with ring lights from a luxury suite became a significant distraction. The umpire was forced to pause the match and repeatedly ask them to quieten down.

The incident highlights the growing tension between live sports events and the presence of social media influencers seeking content, even in premium seating areas where their activities can disrupt the match itself.