Electric vehicles are becoming increasingly common in the luxury automotive segment, where their smooth ride and quiet operation align well with high-end customer expectations. Rolls-Royce already offers the Spectre, Cadillac has introduced the Celestiq with bespoke customization options, and Mercedes has created an electric Maybach version of the EQS.

Bentley, part of the Volkswagen Auto Group, is now joining this trend with its own electric offering. The challenge for heritage brands like Bentley is maintaining their distinctive character and appeal as they move away from traditional internal combustion engines.